Operating in Japan’s Chubu region, the association supports sustainable growth of local companies and help them survive global competition by providing up-to-date marketing and trend information to them. By doing so, the association aims to advance and enhance comprehensive marketing activities of companies operating in the region. Main activities undertaken by the association include sponsoring lecture sessions on various business themes, and planning and managing inspection tours. All these activities will be conducted from the viewpoint of markets and customers, and based on the principle of emphasizing the importance of front-line operations, a policy better known as “Genchi-Genbutsu” principle. The association acts as the sole Chubu region-based business organization aimed at supporting marketing activities of companies.